One of the most graceful of all Missouri and Illinois native shrubs, Beautyberry, Callicarpa americana, enhances the landscapes with its beautiful weeping form and spectacular berries. In summer, small purple flowers appear that later transform into bright violet berries that encircle the stem. These vibrant berries are delightful in the garden, but can also be cut and brought inside to be used in cut flower arrangements. Deep green leaves turn yellow in the fall as the berries become pronounced, creating a delightful two-toned effect in the garden. Beautyberry is easy to grow and rarely bothered by disease or pests. It is ideal for the back of the garden, in woodland-edged settings, or planted as a delightful and unique hedge.

Beautyberry seeds and berries are important late-season food sources for many species of birds. Its abundant flowers are loved by pollinators, especially our native bees.

Plant Beautyberry in soil that has been amended with organic matter. It prefers full sun to light shade, producing the most fruit in full sun. In most winters foliage will die back to the ground. Cut back foliage in late winter to early spring.