An elegant Missouri native shrub Beautyberry, Callicarpa americana, graces landscapes with its beautiful weeping form and spectacular fruits. In summer insignificant flowers appear that later transform into bright violet to magenta berries that encircle the stem. Beautyberry is easy to grow and rarely bothered by disease or pests.

Beautyberry’s seeds and berries are important foods for many species of birds

Plant Beautyberry in soil that has been amended with organic matter. It prefers full sun to light shade, producing the most fruit in full sun. In most winters foliage will be killed back to the ground. Cut back foliage in late winter to early spring.